Pneu Michelin
Lithography on paper
Édouard Étienne Michelin was a French industrialist. Michelin started as a student at the Paris College of Art with artistic aspirations but his name, together with his brother André Michelin, is most definitely connected to the production of tyres made for bicycles, motorbikes, airplanes and cars as well as the founding of Michelin & Cie in 1889.
In an allegorical 20th century advertising poster like this, women, in everything they hold and wear, are meant to represent the virtues of a given product. Here, Michelin tires sees itself not only as sensual, brazen, and adventurous but with the addition of a Christian peacock feather symbol also declares its indestructibility. Hence, the slogan “The only brand which adapts itself to the wheel of fortune”.
Lithographer Moderne M. De Brunoff & Cie . Paris