ISOS

Lithography on paper

The sense of freedom jumps out at us from this poster of a woman with the wind in her hair. Even though the automobile is navigating a rocky terrain she is still able to stand up and enjoy the ride. The poster promotes the use of Isos leaf springs that make an automobile “ready for everything without shock absorbers” (“pare a tout sans amortisseurs”), obviously the best your money can buy.

Printing House G. Collet & Cie, 5 & 7 Rue Montlouis, Paris

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